Better starts now!

It all started from one tiny little seed.

For over 100 years, the goal of the CITIZEN brand has always been to win people’s love and support. That’s why the name CITIZEN was chosen and that’s what inspired the brand to create and cultivate their watches.

Whether through the many watches they’ve crafted or through their various technologies, such as Eco-Drive, the proprietary light-powered technology they’ve refined over almost half a century, they want to contribute to a better world.
For all. Always.
And that thought is still very much alive today, helping Citizen to craft a better world right now.

“Each individual second that our watches tell upon your wrist is taking us towards a better future”.

Soar to new heights with the new innovational Urban Mecha collection of automatic mechanical watches․ The collection is innovational due to self-winding mechanizm in which the natural motion of the wearer provided energy to wind the mainspring, making mutual winding unnecessary if worn enough.Their modern and contemporary design reflects great craftsmanship and enduring quality.

In the years ahead, CITIZEN will continue to tend the tree of sustainability with loving care, to keep it lush, green and healthy.
It’s about making and sharing a better world.
For all. Always.